The Story of ONE

Before ONE was a fragrance house, Shawn Pettieway was making scents for himself. He blended and wore his own original compositions, drawn to the way a fragrance could bring him back to a place, a feeling or a moment he wanted to keep.

Scent had always carried quiet reminders of family. Making his own gave that connection a new expression: something personal he could wear, revisit and continue to shape.

As those original scents evolved, Shawn began working with an independent master perfumer and chemist team in London, England. They brought their expertise to the development and refinement of ONE’s fragrances, building on the ideas and memories that inspired the house.

An independent master perfumer and team of chemists continue to work closely with Shawn on scent development, bringing ONE’s fragrances to life. Shawn serves as ONE’s final nose: guiding the creative direction, evaluating each iteration and approving the scent that becomes part of the collection.

In London, Shawn found mentorship and a place to keep refining his vision for ONE.

ONE’s first collection brought together Roi Amos, Fougère and Élite Noir. Known as the original ONE Legacy Collection, these three fragrances marked the move from scents Shawn wore himself to a collection others could discover.

For the house, sharing that first collection meant opening a personal story to new interpretations. Each fragrance could now become part of someone else’s life.

Today, ONE’s collection brings together Roi Amos, Fougère, Élite Noir and SOLÉA, with the Discovery Collection offering a first introduction to the house. Each fragrance begins with a lived moment and leaves room for the person wearing it to make it their own.

The journey has also taken ONE into spaces shaped by art, culture and self-expression, from the Black Boy Art Show in Chicago to Miami during Art Basel. Participation in NYSCC Suppliers’ Day connects that creative world with the science and craft behind the bottle. FUMED Indie Perfume Expo and the Global Fragrance Convention are also part of the journey, placing ONE in conversation with the wider fragrance community.

Retail has opened another way to experience the collection. ONE’s retail presence includes Tadaima, Faded Decade, ONLi and Art Club in Houston, and Emanuel New York in New York City. These spaces give people the chance to discover a scent in person, wear it on skin and find their own connection to it.

Across its collection, events and retail presence, ONE’s intention remains personal: to create fragrances people choose because they recognize something of themselves in them.

ONE’s vision is to become a full creative, turnkey fragrance house: a place where an idea can be carried through scent development, bottle and packaging design, creative direction and the experience of bringing it into the world.

Shawn is guiding the house toward that vision through creative direction and his role as final nose, working with independent specialists in fragrance development. ONE’s ambition is to bring the creative and technical work into one considered process, with each decision serving the story at the heart of a fragrance.

As ONE grows, that first instinct remains: to take a real moment, give it form through scent and make something worth keeping.